At the Festival Foundation, we celebrate and promote cherries to those who don’t get to experience them from their backyard. We do it by giving people experiences that they will not forget. So when they think back to their first taste of cherries, they remember Michigan cherries first. Because everyone has that one moment they remember for the rest of their lives…a memory that they build from to create a lasting tradition. We pledge to help you create those memories and preserve your tradition, starting and ending with cherries. In short, our story is making a special chapters in yours.

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